NgoNovemba 19-21, 2024, I-CCFA New Consumption Forum-2024 China International Retail Innovation Conference enendikimba ethi “Ukubona Ukuvela Kwezokuthengisa Esikhathini Esisha” yayibanjwe e-Shanghai International Convention Center. Ingqungquthela ibibanjelwe eShanghai International Convention Center. Engqungqutheleni, i-Goodview, kanye ne-Yili, i-Procter & Gamble, i-Lenovo nezinye izinhlobo ezidumile, zihlonishwe ngendondo "ye-China Consumer Goods Best Practice Case of Innovation" ka-2024.
I-CCFA, njengokuphela kwenhlangano yemboni kazwelonke emkhakheni wokuphathwa kwamaketango, futhi iyinhlangano egunyaziwe embonini yezokuthengisa namaketanga yaseShayina, futhi amacala amahle kakhulu akhethwe yi-CCFA amelela impumelelo evelele ekuhlanganisweni kwe-O2O, ukumaketha kwesiteshi se-omni, kanye nezinsizakalo ezinembayo, njll. Icala eliwinayo likaGoodview liwuhlelo olusha lwephrojekthi ethi “Animal I-Goodview ewine indondo iwuchungechunge lwephrojekthi entsha ethi “Animal Screen for Public Welfare”. yethulwe ngokuhlanganyela nesiphuzo setiye esidumile sohlobo lwechashazi elingu-1. Le phrojekthi, ehlanganisa ngobuciko imenyu ye-elekthronikhi nesenzo senhlalakahle yomphakathi, yahlolwa kakhulu yi-CCFA, futhi ayizange nje ibeke imodeli yemboni, kodwa futhi yaba umfutho oqinile wokukhuthaza ukusungulwa nokuthuthukiswa komkhakha.
Isikrini sokuhlomula umphakathi kwezilwane: isibonisi somkhiqizo esijwayelekile esihlanganiswe nemisebenzi yezenhlalakahle yomphakathi
Eminyakeni yamuva nje, inkambiso yokumaketha kokuqukethwe kokudala ezitolo isiphawuleka kakhulu. Ubuciko obuhle kakhulu abudonseli ukunaka kwamakhasimende kuphela futhi buthuthukise ukusebenza kwesitolo, kodwa futhi bugqamisa ubuntu bomkhiqizo futhi buthuthukise ukuqashelwa komkhiqizo nokwethembeka.
Ngesixazululo sokuma okukodwa se-hardware, isofthiwe nokusebenza, i-Goodview ikhiphe “Izikrini Zezenhlalakahle Yomphakathi Yezilwane” ezitolo ezicishe zibe ngu-3,000 ze-Alittle Tea ezweni lonke. Ngohlelo lwamafu lwezimpawu zesitolo, i-Alittle Tea ingabona ukulungiselelwa kweqoqo lokuqukethwe ngemuva, futhi ithumele ukude okuqukethwe ngokhiye owodwa ukuze kuqinisekiswe ukuboniswa okuvumelanayo kolwazi lwezenhlalakahle zomphakathi ezitolo ezweni lonke.
Lo mkhankaso awuzange ubonise nje kuphela ukuqanjwa kwe-Goodview kwezokumaketha kanye nomuzwa wokuzibophezela komphakathi, kodwa uphinde wazuza kokubili inzuzo yezohwebo neyomphakathi. Ngokwezibalo, lo mkhankaso uhehe abantu abangaphezu kuka-500,000 ukuthi babambe iqhaza ngenkuthalo emisebenzini yokuvikela izilwane futhi wakhulisa ngaphezu kwezigidi ezingu-5 zama-RMB ezinhlanganweni zokuvikela izilwane ezisebenzisana nabo. Ngokwethula okuqukethwe okufudumele kokunakekela izilwane ezilahlekile kanye nokuthinta imizwelo yabathengi, kwenze isikhathi sokuhlala kwekhasimende elivamile ezitolo sande ngemizuzu emi-5, lathola ukwenyuka kwentengo yeyunithi yamakhasimende ngo-8%, futhi lenyusa izinga lokuthenga kabusha ngo-12%, liheha ngempumelelo. ukunaka kwenani elikhulu labathengi abanaka umthwalo wemfanelo womphakathi. Ngaphezu kwalokho, iqalise izingxoxo ezishisayo ku-inthanethi, yathuthukisa ukuhlanganiswa kwezinhlelo eziku-inthanethi nezingaxhunyiwe ku-inthanethi, futhi yathuthukisa kakhulu ulwazi lwamakhasimende kanye nesithombe somkhiqizo wezitolo, yaqaphela isimo sokuwina esinezinhlangothi eziningi sokunyuswa komkhiqizo, ukugcwaliseka kwesibopho emphakathini, kanye ijulisa uxhumo lomzwelo lwabasebenzisi.
Ukuqonda Okujulile Ngesidingo, Ukwandisa Izimo Zokufaka Isicelo Embonini Yezimpahla Zabathengi
Njengomholi wezixazululo zezimpawu zedijithali ezima okukodwa, i-Goodview iye yahamba phambili ngenani lemakethe embonini yezimpawu zedijithali yaseShayina iminyaka eyisithupha ilandelana*, futhi inikeze izixazululo ezibanzi ezihlanganisa i-hardware, isofthiwe nokuphathwa kokuqukethwe ezitolo zomkhiqizo ezingaphezu kuka-100,000. Ikakhulukazi embonini yezimpahla zabathengi, i-Goodview ikhuthaze ngempumelelo ukuguqulwa kwedijithali kokuqukethwe okuboniswa esitolo kanye nokuthuthukiswa kwe-inthanethi kwemisebenzi yokumaketha ngenxa yokuhlangenwe nakho kwayo okusebenzayo okujulile kanye nokuqonda okujulile kanye nokuqonda okunembayo kwezidingo zamakhasimende. Iqhubekile yandisa imingcele yezicelo, yajulisa ukunqwabelana kwezinqubo zemboni, futhi yaqhubeka nokusungula ubuchwepheshe nezinsizakalo zayo ukuze inikeze imboni izisombululo ezihlakaniphile nezisebenza kahle kakhulu, futhi isize imboni yezimpahla zabathengi ekuthuthukeni kwayo okuqhubekayo.
Ngokuzayo, i-Goodview izoqhubeka nokwenza ngcono futhi ithuthukise amakhono ayo okusungula izinto ezizimele ukuze inikeze izixazululo ezihlakaniphile nezisebenza kahle zezimboni ezihlukahlukene ezifana nezokudayisa, ezezimali, ezokunakekelwa kwempilo, ezokuthutha, njll., kanye nokunikeza amandla ukuthuthukiswa kwekhwalithi ephezulu imboni yonke.
*Phezulu ohlwini lwamasheya emakethe: idatha evela ku-DiXian Consulting's “2018-2024H1 Mainland China Digital Signage Research Report Report”.
Isikhathi sokuthumela: Nov-28-2024
