I-Goodview Case Study |Ukuqinisekisa Impumelelo Yephromoshini Yangaphandle: Indlela I-Cupmilee's Cupmilee Store Esetshenziswa Ngayo Ngokuphepha Ukukhangisa

Kusukela ngo-2018 kuya ku-2022, izinga loxhaxha emakethe yokudla yaseShayina likhuphuke lisuka ku-12% laya ku-19% (idatha evela ku-2023 China Chain Summit).Phakathi kwazo, izinhlobo zokudla eziwuchungechunge zivame ukubamba imisebenzi yokumaketha ngendlela "yokusheshisa", okufaka ukwethulwa okuvamisile nokususwa kwe-SKU ezigabeni ezahlukahlukene.Amamenyu kagesi ezitolo abelokhu eyi-trendsetter ezitolo ezingaxhunyiwe ku-inthanethi, eqondisa amakhasimende akhe imikhuba yokuphinda yesikhathi eside yokusebenzisa.Ngakho-ke, imisebenzi ehlukahlukene efana nokudla kwesizini, izitayela ezintsha, ukusebenzisana kwemingcele, nezibuyekezo zesizini kuvame ukwethulwa ukuze kudonswe ukunaka kwamaqembu abathengi abasha.Ngemenyu ehlukahlukene kangaka, ukuba yindawo okugxilwe kuyo yokudlulisa ukunaka kwamakhasimende nokubaheha ukuthi bangene esitolo futhi bafake ama-oda sekube umgomo obalulekile wokusebenza wezitolo.Amakhono edijithali abe "ihabhu" eliwumongo labathengisi bokupheka ukuze bazulazule umjikelezo wabo wempilo, benciphisa ngempumelelo ulwazi olulinganayo nokuphatha amadivayisi okubonisa esitolo, kuyilapho kuqhubekisela phambili ukukhula kokusetshenziswa.Amabhrendi nawo ayathuthuka futhi aphindaphindeka ngesivinini esisheshayo.

I-Goodview Case-1

1. Gcina Izimpawu, Uheha Amakhasimende Ngokushesha Emigwaqweni ephithizelayo yezentengiselwano noma ezindaweni zokudla okulula, ungagqama kanjani phakathi kwezitolo eziningi?U-Cupmilee ukhethe ukusebenzisa uphawu lwedijithali lwe-Goodview oluvela ku-Goodview ukuze ilenge iqonde ngaphandle kwesitolo nasendaweni yoku-oda.Ngokubonisa kwayo okuphezulu kwe-4K kanye nokukhanya okuphezulu, ikhombisa izithombe zomkhiqizo we-pasta futhi isethe amanani okudla, idlulise ngempumelelo ulwazi lomkhiqizo nesigaba.Lokhu kuheha abadlulayo ngokubukeka futhi kubahehe ukuthi bangene esitolo beqhele ngamashumi amamitha.Imodeli yomhlaba wonke yezimpawu zedijithali ze-Goodview ezisuselwe emafini, nomklamo wayo we-bezel omncane kakhulu, ichaza uhlobo olusha lwemfashini, oluhlanganisa kalula isikrini esibonisiwe nesikhala.Akwanelisi amakhasimende kuphela mayelana nokuheha kodwa futhi kuthuthukisa isithombe sesitolo.

I-Goodview Case-2

2. Imenyu Enamandla, Ukuthuthukisa Ukusetshenziswa Isithombe sinenani lamagama ayinkulungwane, futhi ngezinye izikhathi izithombe namavidiyo ashukumisayo avuselela ukunambitheka kwamakhasimende kunombhalo omile.Amehlo abantu azwela kakhulu futhi anake izinto eziguqukayo.Uchungechunge lwezimpawu zedijithali ezisekelwe efwini ze-GUQ olusuka ku-Goodview lubonisa inqubo yokulungiselela ukudla futhi luhlanganise nezintengo, lunikeze amakhasimende umuzwa wokubuka ogxilile.Isibonisi esiguqukayo siheha amakhasimende futhi sibakhuthaze ukuthi benze izinqumo ezisheshayo futhi bafake ama-oda.

I-Goodview Case-3

3. Ukushicilela Okuhlakaniphile, Ukuphatha Okuphumelelayo Ngezikhathi ezimatasa njengamaholide, abasebenzi basesitolo bamatasatasa ngokuphakela amakhasimende futhi bangase bangabi naso isikhathi sokuphatha imisebenzi yokumaketha.Nokho, ukusabalalisa kwezinhlelo zokuphromotha kubalulekile.Ngamamenyu kagesi e-Goodview, ukushicilela okuhlakaniphile kuvumela izitolo eziningi ukuthi zivumelanise imizamo yazo yokumaketha ngaphandle kwesidingo sabasebenzi abazinikele ukuze bangamele inqubo.Ukumaketha kwangaphambi kweholide kungahlelwa kahle kusenesikhathi ngohlu olubanzi lwamamenyu ezifanekiso aguquguqukayo, futhi ngokuchofoza okukodwa nje, angashicilelwa kalula, konga isikhathi nomzamo.

I-Goodview Case-4

4. Ukushintsha Okunesikhathi, Ukonga Amandla Okubalulekile Amathelevishini avamile adinga ukusebenza ngesandla ukuze uvule futhi ucishwe, futhi uma othile ekhohlwa ukucisha ugesi, angamosha ugesi ubusuku bonke.Izimpawu zedijithali ezisekelwe efwini ze-Goodview zivumela ukulungiselelwa kokuchofoza kanye kokuvula/ukuvala isikhathi samandla, okuvumela ukushintsha okunesikhathi okuzenzakalelayo nokwenza ukonga amandla nokusebenza okulula kwemvelo.Esikhathini sokuwohloka komnotho, izidingo zabathengi ziya ngokuya zihlukahluka.U-Cupmilee uphule iphuzu lobuhlungu bemakethe "lokuchitha imali eningi ezindaweni zokudlela ezisezingeni eliphezulu ukuze ajabulele ipasta enhle" ngokusungula uhlobo lomkhiqizo ohlukile, i-pasta emise okwenkomishi.Izici ezihlukile ze-pasta emise okwenkomishi, njengokuphatheka, ukwaba, nokuzijabulisa, zinikeza isiphakamiso senani eliqinile.Izimpawu zedijithali ze-Goodview 4K ezisuselwe emafini zenza imikhiqizo kaCupmilee iphile futhi zenza umqondo we-pasta emise okwenkomishi waziwe emphakathini.Amakhasimende ayathakasela uma eyibona, enelisa izidingo zawo zokuwusebenzisa.Sikholelwa ukuthi amathrendi esikhathi esizayo emikhiqizweni emisha, ukwenziwa kwedijithali, ukuzizwisa kwesitolo, nokusebenzisana kuzoqhubeka nokusungula ulwazi lwesitolo.


Isikhathi sokuthumela: Sep-27-2023