Indawo, ukubonakala komkhiqizo, ukuma komkhiqizo, nokuncintisana kwemakethe yizinto eziyinhloko ezithonya ukwehla kwamakhasimende ezitolo zezimpahla ezibonakalayo.Izitolo eziphathekayo zidinga ukusungula izinto ezintsha njalo futhi zenze izinguquko zedijithali ukuze zithuthukise ulwazi lwabasebenzisi basesitolo kanye nokuguqulwa kokumaketha.
1. Izimo ezenzelwe wena zokuheha amakhasimende ngempumelelo
Ukuboniswa okubonakalayo ezitolo akulona nje ifulegi lokuhlonza umkhiqizo kodwa futhi kuyindlela eqondile yokuxhumana nabasebenzisi, ukudlulisa amanani omkhiqizo, nokuvala ukusebenzisana phakathi komkhiqizo namakhasimende.Ngokusungula isistimu yokusabalalisa ulwazi lwesitolo somkhiqizo, ehlanganisa zonke izici zesibonisi sesitolo, inciphisa isiteshi sokuxhumana phakathi kwesitolo namakhasimende, ikhuthaze ukuxhumana phakathi komkhiqizo nabathengi, nokudala izimo zesitolo eziqondene nawe.
2. Ukuthuthukisa ulwazi lomsebenzisi nesithombe somkhiqizo
Imodeli yebhizinisi evamile yezitolo ezingokoqobo ngeke isakwazi ukuhlangabezana nezidingo zabantu zokusetshenziswa komuntu siqu.Ukukhangisa kwebhrendi kudinga isibonisi sedijithali esinomthelela obonakalayo kakhudlwana njengenkampani yenethiwekhi ukuze kuhlangatshezwane nezidingo zesibonisi esicolisisiwe.Ukusebenzisa izikrini zedijithali ezifana nezikrini zokukhangisa ze-LCD, amabhodi emenyu yedijithali, amafreyimu ezithombe ze-elekthronikhi, izikrini zokubonisa ze-LED, njll., kuthuthukisa ulwazi lomsebenzisi futhi kudlulisa imilayezo yomkhiqizo ngempumelelo kakhudlwana.
Ngokuhlinzeka ngolwazi lomkhiqizo wesitolo, iminikelo yokuphromotha, izitayela zamanje zokumaketha, neminye imilayezo yokumaketha ehlobene, ivuselela izifiso zokuthenga zabathengi futhi yenza izitolo zithole inzuzo ephezulu ngomzamo omncane.Lo mphumela ubaluleke kakhulu kumabhizinisi ochungechunge lwezingubo agcizelela ukukhanga komkhiqizo.Ukusebenzisa ukuphathwa okubumbene kokubuka kwezibonisi kuyisinyathelo esiyisisekelo sokuthuthukisa umuzwa wangaphakathi kwesitolo.Ezinkampanini ezinkulu zochungechunge, ukusebenzisa imikhiqizo yesofthiwe yedijithali kungaqinisekisa ukuxhumana okubonakalayo okungaguquki kanye nokuboniswa kuzo zonke izitolo ezweni lonke, ukuthuthukisa isithombe sesitolo kuyilapho kuthuthukisa ukusebenza kahle kwendlunkulu ekuphatheni lezi zitolo.
I-“Store Signage Cloud” ka-Goodview iwuhlelo lokuphatha oluphakathi kwesikrini oluzithuthukisele lona olungasetshenziswa ezimeni ezihlukahlukene ukuze kuhlangatshezwane nezidingo zokuphatha zezitolo zezimboni ezahlukene.Ihlinzeka ngesilawuli sesikrini esihlangene nesisebenzayo kanye nezinsizakalo zokuqukethwe ezinkulungwaneni zezitolo ezingaphansi komkhiqizo.Ngemikhiqizo yezingubo enezitolo eziphambili, izitolo ezikhethekile, nezitolo zesaphulelo, isistimu ivumela ukuphathwa kwedivayisi okuhlangene futhi ikhumbula amasu okushicilela.Inika amandla ukulethwa ngokuchofoza okukodwa kokuqukethwe okuhlukile kokumaketha ezinkulungwaneni zamatheminali esitolo kuzimo zohlelo lokusebenza ezihlukene, iqinisekisa ukusebenza kahle nokonga kwezindleko.
Ukuphatha isibonisi sesikrini esinamandla kungasiza izitolo zihehe amakhasimende ngokuqukethwe kwesikrini okukhangayo, zenze izibonisi ezicace kakhulu nezithandekayo, zihlukanise ukuphathwa kwezindawo ezihlukile zokubonisa ezinkulungwaneni zezitolo, zishicilele izaphulelo zomkhiqizo nolwazi lokuphromotha ngokuchofoza nje okukodwa, futhi zilandele idatha yokukhangisa kwesikrini.Umsebenzi wokushicilela ohlakaniphile uvumela okuqukethwe komuntu siqu okwenzelwe isitolo ngasinye, okunikeza abathengi umuzwa ofaneleka kakhulu futhi oqondene nawe.
Izixhumanisi ze-backend yesistimu kudatha ye-inventory yomkhiqizo, evumela amaphromoshini esikhathi sangempela nezibuyekezo ezisheshayo, kuyilapho isikrini singakhulisa ukuze sibonise imininingwane yezingubo ezengeziwe, sinikeze abasebenzisi izizathu eziningi zokuthenga.Ngokuphathwa kwesikrini okuguquguqukayo kanye nedizayini yomuntu siqu, isikrini sisekela ukudlalwa okuvundlile nokuma mpo, okulungele izimo ezihlukahlukene.Isibonisi sesikrini singabonisa inombolo engenamkhawulo yemikhiqizo yezingubo ze-SKU, ukuvala igebe phakathi kokuhlangenwe nakho kokuthenga okuku-inthanethi nokungaxhunyiwe ku-inthanethi, okuvumela izitolo ukuthi zidlulele ngale kwemikhawulo yendawo ebonakalayo futhi zinikeze abathengi izinketho eziningi zokuthenga.
Ukusebenza kwe-digital backend kuvumela ukuqapha ngesikhathi sangempela idatha evela ezitolo ezihlukahlukene, okuvumela ukuhlaziywa kwe-multi-dimensional kwedatha yesitolo nokuphathwa okungenamsebenzi kwezinkulungwane zezitolo zamaketanga.Iphaneli ye-dynamic inikeza ukuqapha kwesikhathi sangempela, yethula idatha yokusebenza ngokucacile, futhi ivumela ukulandeleka kokuqukethwe kohlelo ukuze kugwenywe amaphutha abantu.Ukuze uphathe izibonisi ezingavamile kumatheminali esitolo, isistimu isekela isici esithi “Cloud Store Inspection”, lapho okudidayo kuhlolwa khona ngenkuthalo, futhi kukhishwe izexwayiso lapho kutholwa.Ama-opharetha angabuka bekude isimo sazo zonke izikrini zesitolo, enze lula ukutholwa kwezinkinga nokuthunyelwa okufika ngesikhathi kokulungisa.
IGoodview ingumholi kusixazululo esiphelele sokubonisa ezentengiselwano, esigxile ngokujulile endaweni yokubonisa ezentengiso, futhi ibambe isabelo semakethe esiphezulu emakethe yezimpawu zedijithali yaseShayina iminyaka engu-13 ilandelana.Inketho ekhethwayo yokuphathwa kwesikrini phakathi kwezitolo eziningi zemikhiqizo yamazwe ngamazwe, okuhlanganisa i-MLB, i-Adidas, i-Eve's Temptation, i-VANS, i-Kappa, i-Metersbonwe, i-UR, nezinye.Ukusebenzisana kwe-Goodview kuhlanganisa izitolo ezingaphezu kuka-100,000 ezweni lonke, elawula izikrini ezingaphezu kwesigidi esingu-1.Njengoba inesipiliyoni seminyaka engu-17 kumasevisi okubonisa ezentengiso, i-Goodview inezitolo zesevisi ezingaphezu kuka-5,000 ezweni lonke, ehlinzeka ngokulawula kwesikrini okuhlangene nokuphumelelayo kanye nezinsizakalo zokuqukethwe zemikhiqizo nabathengisi, isekela ukuguqulwa kwedijithali kanye nokuthuthukiswa kwezitolo zezingubo ezingaxhunyiwe ku-inthanethi.
Ikesi lesicelo
Imikhiqizo Yokubambisana
Isikhathi sokuthumela: Jul-21-2023
